Yes and some of the old racing cars have Blaupunkt and other marks, plus of course the Esso and Shell gas stations. Not unheard of. Licensing with a company or sports league is different than with a media property like a movie though. I think their concern has always been about making potentially short term properties pay off.
It will be interesting to see what happens now that HOB is gone. With things like Star Wars now part of Disney and something like 38 years old and still going strong it would seem worth a look as a possible safe thing to license.
They missed the timing on a dino theme though, should have been a new one this year to go along with the new Jurrassic movie.
