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Author Topic: NHL Makes Marketing Pact With Toy Company PLAYMOBIL  (Read 5931 times)

Offline Rasputin

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #10 on: June 02, 2015, 04:24:43 »
I do hope they do our local San Jose Sharks team.
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Offline tahra

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #11 on: June 02, 2015, 07:29:02 »
Quote from: tenni on June 02, 2015, 03:42:41
This link has some additional pictures. Looks like some of the figures will have bent knees and elbows. Sorry I couldn't figure out how to insert a picture here.

Thanks for the extra link :)

As to the deformed klickys, those we knew about - the new ice hockey sets have them :(  I hate it, just like the tumors on the football players.

Quote from: Rasputin on June 02, 2015, 03:58:05
Very weird indeed for the pcc not to be disclosing this first?

Well.. I wouldn't say WEIRD. I mean... it's is not the first, second.... time it happens right? It SHOULDN'T. But it's a recurring thing.

Quote from: Rasputin on June 02, 2015, 03:58:05
The older soccer theme was county generic but this looks like real teams, I don't watch hockey so I am not sure?

I believe these are real teams. We have no ice hockey (predictably), but I do enjoy the bits I see (in movies and such :-[ ). I REALLY REALLY like the hockey theme (except the deformed klickys)... my sister keeps telling me we don't need those....

Now, someone enlighten me... NHL - doesn't that stand for NATIONAL Hockey League? But then we saw names of towns in the teams. Both american and canadian.. so... what gives?!  8}
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Offline Baron Marshall

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #12 on: June 02, 2015, 10:01:35 »
NHL has teams in both Canada and the USA (most teams are USA actually)

As for the local teams, looks like they are starting with the original 6 teams and expanding from there.

The most important part of the announcement was, IMO that they have contracted for them to be sold by Toys R Us, Amazon.com, Walmart, and Target.... this is a great opportunity for the brand to get out there.

The big question now is will NFL, MLB, NBA, MLS, and NASCAR Playmobil sets soon follow? I don't think we can expect movie licenses any time soon, but we might get corporate licenses
-McDonald's restaurant (they are trying to rebuild their image)
-shipping companies USPS, Fedex, and UPS (delivering Playmobil of course)
-store employee set for TRU, Target, and Walmart
-gas stations
-Tesla

 :munch: Just have to wait and see I guess.
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Offline Rasputin

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #13 on: June 02, 2015, 13:02:28 »
Yes, geobra already did those in Europe, so these partnerships are not really new. There was the DHL van, and the individual klickies with corporate logos, the shell train car....etc....
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Offline Baron Marshall

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #14 on: June 02, 2015, 13:07:25 »
Quote from: Rasputin on June 02, 2015, 13:02:28
Yes, geobra already did those in Europe, so these partnerships are not really new.

Yup, and I love those sets... I do think that "real life" advertising licenses are more cost effective for the toy company than movie licenses.
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Offline Rasputin

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #15 on: June 02, 2015, 13:47:45 »
The best would be a FIFA series  :lol: lots of room for imaginative play
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Offline Baron Marshall

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #16 on: June 02, 2015, 14:36:58 »
 :lmao:
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Offline Tiermann

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #17 on: June 02, 2015, 14:41:44 »
I actually really like the generic logos they used for the sets in the 2015 German Catalog, but it makes total sense for them to do an NHL license on these so they will be more popular in the North American markets. It greatly increases the chances of their making back their molds investment I would think.
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Offline leefert

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #18 on: June 02, 2015, 18:01:12 »
I agree that it increases the sales reach of the sets. And Playmobil exposure as well.
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Offline Macruran

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Re: NHL Makes Marketing Pact With Toy Company PLAYMOBIL
« Reply #19 on: June 03, 2015, 15:37:51 »
Quote from: Rasputin on June 02, 2015, 13:47:45
The best would be a FIFA series  :lol: lots of room for imaginative play

Each figure would come with stacks of euros.
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