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Author Topic: Share the Smile?  (Read 9129 times)

Offline Baron Marshall

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Re: Share the Smile?
« Reply #10 on: September 04, 2014, 11:03:38 »
http://trademark.markify.com/trademarks/ctm/playmobil+share+the+smile%21/012437431

Found the trademark info... it could either be very interesting, or they could just be covering the bases.
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Offline bonniebeth

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Re: Share the Smile?
« Reply #11 on: September 04, 2014, 13:51:19 »
Quote from: Baron Marshall on September 04, 2014, 11:03:38
http://trademark.markify.com/trademarks/ctm/playmobil+share+the+smile%21/012437431

Found the trademark info... it could either be very interesting, or they could just be covering the bases.

Wow... sounds like it might be very interesting! Sounds like it may have to do with playmobil merchandise. :love:
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Offline Rasputin

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Re: Share the Smile?
« Reply #12 on: September 04, 2014, 14:29:00 »
Thanks for all the updates on this mysterious campaign. To me it sounds like a marketing campaign that could have shirts, stickers, mugs, billboards and lots and lots of TV ads, wishful thinking I guess due to the non-existent marketing in the US .

I agree that "share the smile" is odd with all the angry klickies these days. Maybe they could follow up with "share the frown" or "share the anger" next.

anyways, looking forward to seeing what unfolds 
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Offline tonguello

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Re: Share the Smile?
« Reply #13 on: September 04, 2014, 15:03:22 »
Quote from: bonniebeth on September 04, 2014, 13:51:19
Wow... sounds like it might be very interesting! Sounds like it may have to do with playmobil merchandise. :love:

According to that what is trademarked in fact is the name/phrase "share the smile", but it gives no clue of how it WILL be used or what the campaign is about  8}
As I understand it the trademark covers and expands to all things mentioned there, but it does not mean it will be used for all that (videos, mugs t-shirts etc)

I still believe the use of the word SHARE refers directly to social media formats, not merchandise.  :-\
I'm stubborn  :lol:
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Offline tahra

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Re: Share the Smile?
« Reply #14 on: September 04, 2014, 15:51:44 »
Quote from: tonguello on September 04, 2014, 15:03:22
I still believe the use of the word SHARE refers directly to social media formats, not merchandise.  :-\
I'm stubborn  :lol:

I think you're right. Unfortunately.
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Offline Pynedor

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Re: Share the Smile?
« Reply #15 on: September 05, 2014, 00:13:45 »
Quote from: Baron Marshall on September 04, 2014, 11:03:38
Found the trademark info... it could either be very interesting, or they could just be covering the bases.

That's certainly more interesting!
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Offline playmovictorian

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Re: Share the Smile?
« Reply #16 on: September 05, 2014, 03:42:36 »
And certainly most intriguing  ;)
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Offline tahra

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Re: Share the Smile?
« Reply #17 on: September 05, 2014, 07:41:04 »
I don't see how it is that interesting - it's like tongello says - they just mention EVERYTHING. I don't think it's any indication that they actually plan to do those things, unfortunately (in a way!)
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Offline Pynedor

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Re: Share the Smile?
« Reply #18 on: September 05, 2014, 12:46:57 »
Quote from: tahra on September 05, 2014, 07:41:04
I don't see how it is that interesting - it's like tongello says - they just mention EVERYTHING. I don't think it's any indication that they actually plan to do those things, unfortunately (in a way!)

I suppose what was interesting to me was the image. When they go to effort to create an image like that (even though it's just a few words below their ordinary image), it means that something will likely occur. I'd agree with you lot that it's likely something online only though. :-\
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Offline tonguello

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Re: Share the Smile?
« Reply #19 on: September 05, 2014, 15:00:03 »
I had another thought just now (because of LEGO actually, they do it AFAIK)

What if.... it is something about releasing sets or a special line created or inspired by fans submissions? (with acknowledgment of course)   :cloud9:
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