Well, no toy line licensing. They did license corporate brand names - Shell oil, Pirelli tires, Blaupunkt, obviously BMW and Porsche. Last couple years NHL. They just didn't do media properties.
I thought about this and I think it's the fantasy element that bugs me. Porsche, NHL, Shell - to me these fit into the larger PM ethos, which I see as one based in
reality. From the First Triumvirate of Indian, Construction Worker and Knight, through Arabs, Eskimos, Victorians, police, shopping, schools, und so weiter, PM has usually been connected to the real world in some way. You're simulating something that exists, or once existed, or might exist (Playmospace - okay the aliens are a bit of a stretch but bear with me). To me, NHL players stand shoulder to shoulder with Martin Luther or Henry the Lion or the Schwabacher Goldbeater.
Ghostbusters breaks with this. Ghostbusters is imaginary. It has no referent in the real world. It's just a Hollywood property.
I admit that the line is blurry - the sea serpent isn't real, nor are Zeus or Athena (well maybe). But even there, the myths they represent are
real myths. People once believed in such things. No one will ever believe in proton packs.
And yes, the laser rockets on the new Arctic base bother me for a similar reason. Top Agents would have heavy weapons, but scientists wouldn't.