Indeed, no licenses required. That only kills the creativity of children since everything is already defined then. Sure they can make up their own stuff too, but they would not have to hence no creativity is a requirement anymore when using licences.
These days Lego seems to name practicly every character, even the ones not using a license.
To me that remains the beautifull part of playmobil though. Give ten kids an assortment of cowboy playmobil including cowboys, bandits, indians, and a fort with soldiers and they may all play very differently with it.
Sure the bandits will likely be used as bandits due to evil eyebrows, but each kid may pick a different one to be their leader. And they may also pick a different favorite cowboy to be the heroic gunslinger saving the day. And the same clickies would likely be given different names by all of them too.
Some might play the indians as bad guys, others might prefer the indians. Maybe the soldiers are bad, or maybe the soldiers are the heroes who fight bandits.
Either way there's many possibilities.
Thats why its a shame that they limit the medieval theme so much. At least this time they did add dwarves, a troll and a dragon that could belong to either faction, but furthermore it seems to be a clear good and evil faction again. And somehow the bad guys always have the smaller castle.