The Arabic scroll seems to be a recipe for an ointment!
Translation from a professed Arabic tutor in the Boston area (who pointed out that the picture has a glare in places and is fuzzy!):
Feh King Pam balm for joint aches, nerves aches, insect bites, wounds, inflammations.
Direction of use:
use balm twice or three times daily,

and comes from coughing and influenza (this doesn't really make any sense)

teeth,

??
for external use only
twice