No it isn't 
It is a whole new concept organized By Playmobil 
supported by collectors etc ...
Hi Mac Gayver  

   I sure wish I would be able to attend but I hate leaving the US. In the flyer it talked about 
"a show case of rare proto-types, a Playmobil museum and extensive unique collections"  
.
 Then it goes on later to  state 
"Watch 'behind-the-scenes' films of the production of PLAYMOBIL toys " 
 then again another eye opening statement 
"Show-cases from private collectors: see the most unique items, become part of the fascinating culture of PLAYMOBIL" could Geobra actually be taking the collectors seriously ? 
   Thank you Who ever put this together and to Geobra for participating    
Rasputin "The Mad Monk"