I have the same reaction to the removal of words from the sign, but in terms of it being a larger pattern, they did leave the German on the bakery update. It's kind of terrifying to think of a bunch of suits sitting around a boardroom arguing over whether Bäckerei is more acceptable than Schmiede to the international market.
However, here's a question -- is the new forge really not as good as the old one? I just bought an old one for really too much money, so I definitely wanted one, but in terms of looks, the new one is more intricate. It has more texture and color to it. I would think that would make it more expensive for them to make. I think the old one looks more like something from a workshop, which is why I like it, but I don't think it's exactly right.