Might sound a bit odd and I know many dont like facebook, but this might add a great amount of humor to the company and be a great way to bring anything under the attention of playmobil fans in a nicely concealed way.
The idea is, to make a facebook profile for a clicky, let's call him Clark Clicky for now. The profile picture would be of the clicky's face.
There would also be pictures of Clark Clicky's wife and children, and his friends and other relatives. He'd also have interests, favorite games (playmobil games), will post updates, and pretty much sharing anything he experiences from his clicky perspective with the world.
He could be taken to a playmobil fair for example, and pictures could be taken from his perspective as he seems to be walking through the diorama's. He'd share his opinion and could describe it as having visited an amusement park with the family.
New themes and sets could also be advertised cleverly concealed into the facebook page. All modern stuff could be things Clark experiences. When going on vacation and taking holiday pictures, the new vacation theme could clearly be seen. Historic, fantasy themes and superagents could all appear as tv shows on Clark's television set.
Aside from providing playmobil news in a subtle and fun way, he could also instill a good sense of moral values into the world, this could be hidden into the things he experiences. Always ready to help fellow clickies in need, having a good sense of humor and always being there for his family. He could make the occasional mistake and could learn from it, he could be kind of a rolemodel.
If done in the right way, it could be such a great boost for playmobil popularity. Even people that have no kids to buy it for might enjoy to read and see what clark is experiencing. And that means it would still increase brand awareness and those people would become more likely to buy playmobil as a gift for others their kids still.
