This exact design (with the leopard sticking its tongue out) is available all over the internet. It's a custom shield, you can even see the previous printing hasn't completely been erased on the upper left edge.
The person who did this item didn't even bother to draw the leopards again, he/she only scanned or imported a picture in Photoshop.
For copyright matters at least, Geobra would have had the design redone.
BTW, in heraldry, this animal with its muzzle facing the viewer is a leopard, while a lion is always seen from one side.
