Well, if it's off the shelf, that means it's selling and they should buy more to stock. Granted Lego has more competition, but they also have done a great job lately with their company by having great licenses for Disney, Star Wars, etc etc. We have seen very little exclusive Playmobil, and none in the US. By that, I mean museum pieces, companies, historical pieces, etc. They still are acting like they are exclusively German with some sales outside the country rather than an international company.