PlaymoFriends

General => News => Topic started by: playmovictorian on July 24, 2009, 19:42:58

Title: What is your opinion on these newly enhanced Playmo sites please ?
Post by: playmovictorian on July 24, 2009, 19:42:58

Playmobil launches 10 newly enhanced sites in six months

$2 billion international toy manufacturer and retailer Geobra Brandstätter, owner of the Playmobil brand, has re-launched in six months time 10 international web sites using the On-Demand eCommerce Platform+ from vendor Demandware Inc.

Guide to Retail Web Site Design & Usability
The manufacturer selected the vendor to support a quick international expansion into new markets while maintaining a consistent brand, it says. Additional plans are in the works to launch more sites for more countries this year.

The company chose the vendor to gain multi-site and multi-language capabilities, says Michael Konzmann, Playmobil director of e-commerce. “We can now continually update our site around the seasonal holidays and easily handle spikes in traffic,” he adds.

New features on the sites include e-mail postcards, wish lists and seasonal campaign features.

Title: Re: What is your opinion on these newly enhanced Playmo sites please ?
Post by: Gepetto on July 24, 2009, 21:00:21

It will be interesting to see how this plays out. Thanks Karim. :wave:



Gepetto

Title: Re: What is your opinion on these newly enhanced Playmo sites please ?
Post by: LHAAP on July 25, 2009, 15:44:32

Thanks for the news Karim.

I'm very much looking forward to this, as I know Playmobil will launch websites in all of the Nordic countries :)9