PlaymoFriends

General => News => Topic started by: JLMatterer on February 16, 2022, 16:03:33

Title: Playmobil explores takeover of Schleich
Post by: JLMatterer on February 16, 2022, 16:03:33: (https://i.imgur.com/mbD9a1L.png) (https://www.diepresse.com/6099984/playmobil-sondiert-uebernahme-von-schleich)

Playmobil explores takeover of Schleich
02/16/2022 at 12:07

According to a report in "Manager Magazin", the German toy company Playmobil is toying with the idea of taking over its competitor Schleich. The company is exploring whether and on what terms the manufacturer of plastic animals would be available, reported "Manager Magazin" on Wednesday, citing insiders. The talks are therefore at an early stage.

Schleich belongs to the Swiss financial investor Partners Group, which bought the company in 2019 for around 400 million euros from the private equity company Ardian. According to the report, Playmobil was already interested in Schleich at the time, but lost the bidding duel.

According to "Manager Magazin", Playmobil has founded an investment company called AKOH-Holding, which has assets of over one billion euros, for possible acquisitions. According to the report, the company in Zirndorf near Nuremberg suffered a massive drop in sales last year. The magazine quoted market researchers as saying that sales in core markets such as Germany or France had fallen by more than ten percent in some cases. According to the last available consolidated financial statements, the turnover of the parent company, Horst Brandstätter Holding, fell by 4.5 percent to 687 million euros in the fiscal year to the end of March 2020. Earnings before interest and taxes (EBIT) collapsed by 30.3 percent to 65.6 million euros.
Title: Re: Playmobil explores takeover of Schleich
Post by: Klickteryx on February 16, 2022, 18:07:39: That's really interesting, would covid be the reason for the drop in sales?
Title: Re: Playmobil explores takeover of Schleich
Post by: tahra on February 16, 2022, 18:45:45: Quote from: Klickteryx on February 16, 2022, 18:07:39
That's really interesting, would covid be the reason for the drop in sales?

No. Lego increased. But they like money. :(
Title: Re: Playmobil explores takeover of Schleich
Post by: Rasputin on February 16, 2022, 21:35:04: Quote from: tahra on February 16, 2022, 18:45:45
No. Lego increased. But they like money. :(

Liking money is not always a good thing, usually you have to sell your soul to gods wicked creation. I prefer a wholesome company with standards

If Geobra bought the brand I’m wondering what they would do with it? I wouldn’t want to see their attention split . I guess $700,000,000.00 in sales is still not enough
Title: Re: Playmobil explores takeover of Schleich
Post by: tahra on February 16, 2022, 21:44:25: Quote from: Rasputin on February 16, 2022, 21:35:04
Liking money is not always a good thing, usually you have to sell your soul to gods wicked creation. I prefer a wholesome company with standards

Considering playmobil's path.... well... :(
Title: Re: Playmobil explores takeover of Schleich
Post by: Ismene on February 17, 2022, 05:31:18: I think Playmobil should focus on Playmobil first. Surely it's a bad idea to acquire another company while facing falling sales.

I wonder if they would keep Schleich as Schleich, or throw it down a well.
Title: Re: Playmobil explores takeover of Schleich
Post by: Klickteryx on February 17, 2022, 05:58:55: Maybe we'll see playmobil smurfs in future.
Title: Re: Playmobil explores takeover of Schleich
Post by: JLMatterer on February 17, 2022, 15:26:09: Quote from: Klickteryx on February 17, 2022, 05:58:55
Maybe we'll see playmobil smurfs in future.

(https://i.imgur.com/RutEl6r.png?1)
Title: Re: Playmobil explores takeover of Schleich
Post by: Heronimus on February 18, 2022, 07:25:47: I have to say animals by Playmobil are good enough, with their own distinct characteristics. Hope the deal does not divert the resources and innovation from Playmobil!
Title: Re: Playmobil explores takeover of Schleich
Post by: collectobart on February 18, 2022, 22:04:40: Quote from: Ismene on February 17, 2022, 05:31:18
I think Playmobil should focus on Playmobil first. Surely it's a bad idea to acquire another company while facing falling sales.

Horst Brandstaetter is turning around in his grave.
Title: Re: Playmobil explores takeover of Schleich
Post by: Oliver on February 19, 2022, 10:28:42: While I have no insight into the mechanics of the deal, there's no reason that 2 companies sitting under the same umbrella should have any impact on each other, other than back-room functions. Presumably the plant-pot business doesn't take away from the energy devoted to Playmobil.
Title: Re: Playmobil explores takeover of Schleich
Post by: GrahamB on February 20, 2022, 10:13:27: I suppose there might be economies to be made by sharing packing and distribution facilities and other functions. But some of the current Schleich range does look very like what PM offer; Ayuma, dragons, fairies, horse and farm sets, etc., so there might be some overlap of target markets.