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Kidults buying power grows
Rasputin:
“According to the Toy Association, over half (58%) of adults bought toys and games for themselves last year. Top favorites included board games (purchased by 65%), arts, crafts, and building sets (61%), collectibles (53%), and video games (52%).”
“ Enter the “kidult.” The NPD Group defines this demographic as consumers ages 12 and older, and is the biggest driver of growth for the toy industry this year, according to the firm.”
https://www.emarketer.com/content/move-over-kids-kidults-new-demographic-shopping-toy-aisle#:~:text=Enter%20the%20“kidult.”%20The,year%2C%20according%20to%20the%20firm.
Rhalius:
Interesting that you posted this yesterday when I ordered more playmobil in a single day than I ever have. (After buying practically nothing for 8 years.)
Ismene:
I'm not surprised, but since when is a 12-year-old considered adult?
Oliver:
--- Quote from: Ismene on June 26, 2024, 10:15:26 ---I'm not surprised, but since when is a 12-year-old considered adult?
--- End quote ---
I'm also not surprised, but can you really count 'board games' or 'video games' that are explicitly aimed at adults, and even arts and crafts kits as toys?
Rhalius:
I guess 12 year olds are considered adult since they started calling books written for teens as young as that, 'young adult' for some reason.
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