General > Brainstorming For Playmobil

Promoting playmobil through supermarket sets

<< < (2/3) > >>

Tiermann:
This is something they have been actively doing the last few years. They had a full shopping themed line at Edeka last year, including an exclusive themed advent calendar. They did a series at Intermarche in France last year, and are doing an ever bigger series this year. Those are more regular sets where you collect the points to get discounts on them, but it's a unique line that are old sets reconfigured for them.
It would be great if they pursued this in the US with Target or Walmart. They don't do the shopping point thing, but could have store themed sets.

Eplay:
That’s good to hear. I’ve googled playmobil and Edeka and couldn’t find it at first. But these sets are a bit what I had in mind. I think I found all the sets.
The sets are numbered 71384 - 71390 and 71552 - 71555.



The set I like best is the bread stand. It has the same counter as I would have used. I was thinking about a blue or white counter with these smaller items, but it would be possible to omit the trays for the bread pieces.





Most supermarkets in the Netherlands don’t sell toys or clothing, only groceries (except Lidl and Aldi, but they are originally German I believe). I believe Walmart sells almost everything. By promoting toys in one of the biggest supermarket chains in the Netherlands you target a different audience than people who visit toy stores.

I think that it’s important to create small sets.  What I’m missing in the Edeka sets are the different skintones. The klickies all have a light skin colour. If you want to target a wide audience (buyers), than target a wider audience…
Instead of the truck I would sell a delivery van. A lot of people order groceries online.
The employee with the trash I would replace with a stocking clerk.

I’ve drawn what I think an Albert Heijn employee should look like. If it’s not possible to put the logo on the back a small logo on the front would be an option.





I’ll try to draw more employees. I think it would be easy to create a male and female torso with the same print. By putting a white neckline/t-shirt on the torso it’s easy to combine it with heads and arms in different skintones. And I suspect that using the same torso for different sets can keep the production costs down.
I also like the rolled-up sleeves on the employees. They are pretty and rolling up your sleeves means you are hard working  ;D

GrahamB:
Great ideas!
Those 11 sets are marked 'Exclusive to Kaufland' on the boxes. Kaufland is owned by the same group as owns Lidl. Edeka is a different group. Were the boxes of the sets offered by Edeka different?

Tiermann:
Sorry, I confused two different things. Kaufland had the store specific sets. Edeka has been doing other things like the VW. The Edeka Advent Calendar does have stickers with the store name to put on pieces in the set though.

Eplay:
This is how I would create the vegetable and fruit stand:

2.

Navigation

[0] Message Index

[#] Next page

[*] Previous page