Been a long time since last posted but thought I’d share this opinion/observation (I know this isn’t new or anything).
I’ve been buying my son (who’s now 6) Pirates related sets for the last 3 years.
Now I know Playmobil is struggling somewhat and I think the My Figures set offered something that was actually really interesting for my son. BUT the execution is all wrong.
I mean we’ve only bought the 2 My Figures sets as theres only been the 2 pirate related ones:
1 - 70979 - 6 klicks included
2 - 71533 - 4 klicks included
The elephant in the room with these sets is that by having such varied klicks that basically all have different skin tones, the actual character creation from them is quite odd.
70979
1 male pirate - light skin
1 male pirate - slightly tanned
1 male soldier - black
1 female solider - light skin
1 female pirate - slightly tanned
1 female pirate - black
Not a single gender has more than 1 of the same skin tone, effectively meaning characters have to have either mix of female and male parts which don't work that well, or mix of skin tones, again end up looking odd.
71533
1 male pirate black - possibly swappable with other set but pirate v soldier
1 male pirate darker tone - no matches with other set
1 male pirate tanned - possibly swappable with other set
1 female pirate tanned - swappable with other set
So within the sets not very easy to swap, across, some possibles.
I think what Playmobil should do is either increase the klicks per set or try and confine skin tones more. Now I know that means they won’t be as diverse, or if want to keep that least always have 2 that can mix and match easier. This then gives a buy in for customers, have more sets in same themes and then it works well. I do remmebr they sent a survey once about having all klicks be swappable and tbh think that is a good option. My son loves the My Figures (he actually just calls them klicks). So we have a few individual bag figures and I bought spare parts etc so he can do more of this but thats quite niche.
The issue is children notice this and my son said he’d like to have a character that looks like a full one, eg same skin tone parts. What it becomes is that the swapping becomes limited and then the intention of the set dissipates. We resolve this with individual figures purchases and spare parts orders but the average customer wont do that.
Also Playmobil should throw in more accessories, eg beards, hats etc. that would make these sets more interesting.
Anyway, heres hoping Playmobil do more with My figures but unfortunately I think by next year my sob will have grown out of Playmobil.