Funny that Ghostbusters, Scooby Doo and BTTF licences were all owned by Lego in past few years - maybe it was a kind of ‘bargain bin’ kind of deal for Playmobil, who knows? Looking forward to Heidi most. The CGI cartoon and the franchise in general is quite big among kids in continental Europe. Same with Maya the bee. Both of them cartoons I used to watch 40 years ago. Vic the Viking would would be a good licence to get, I think. They still show the cartoons in the morning in Belgium.
Ghostbusters and the rest, aimed mostly at American Gen Xrs, who really lapped up the Ghostbusters sets. Even those who wouldn’t know Playmobil from the Popemobile.