General > Brainstorming For Playmobil

Promoting playmobil through supermarket sets

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Eplay:
In the Netherlands we often have a discount promotion (“spaaractie”) in supermarkets for discount on things like pots and pans, cutlery and towels.



One thing I remember from my childhood was the Shell tank station Lego sets that my parents collected for us. My mom saved them and I recently build them with my son. It’s the one promotional I remember best.

I was thinking that it would be fun to have a playmobil supermarket collaboration where you can save for small supermarket related sets. In the Netherlands the Albert Heijn (AH) is one of the biggest chains and has a very recognizable colour and logo. (Perhaps Edeka in Germany).
I think it would be possible to create small sets to collect. They can use existing mounds. For example

1. klicky with shopping cart (blue cart for AH, but it could be a different colour for a different supermarket chain)


2. fruit and vegetables aisle with employee (female).

It could use the rack for crates from set 70134


3. cheese and meat department with employee (female)
It could use the display case from the butcher shop


4. Bread departement with employee (female)
It could use the display case from set 3202


5. Grocery aisle with stock clerk (male)
I’ve always thought the shelf unit with a sloped front would be great for a supermarket if it’s done in a light grey

The stocking clerk will have the supermarket outfit

If the different employees have a figures base, the same outfit with no skin tone visible on the body part it would be possible to give the klickies different skin tones for the heads and hands and you can make even  more employees. That way it would be fun to buy a couple of the grocery aisle sets.

6. Freezer with 2 kids with ice cream.

With the supermarket logo instead of the penguins, just on top, the bottom can stay white so that you can put several next to each other.

7. Self scan (no cash) register (probably very specific for the Netherlands )
With klicky with grocery basket


8. cargo bike (in the Netherlands we transport our kids in this)


9.  delivery truck (this one would be the biggest set)



Apart from the self scan (no cash) register I think everything could be made from using existing moulds.
Let me know what you think!

Rasputin:
This idea could utilize so many existing molds, and there are so many supermarkets around the world for marketing opportunities. Plus it keeps kids entertained as the parents try to focus on shopping

Eplay:
And I think it is important to keep the sets small, although a little bigger than the special sets. The aim would be to sell the smaller sets for max € 5 with the supermarket discount. That way parents will buy a couple or all of the sets. Especially if it’s marketed before Christmas.
And with a big supermarket chain the production can be high to reduce costs.

The multifunctional (steck) building that I mentioned in another post could be promoted by playmobil as something parents can buy from the playmobil website to put all the sets in. Or promote a house set for the truck to deliver the groceries.

Indianna:
I love your ideas Eplay!  So many great possibilities!!   :hatoff:

Eplay:
Thanks

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