We have been down in Norfolk for a few days and called in at Jarrold's in Norwich. They are a traditional department store and have a large toy department. At first, I thought they no longer stocked Playmobil but eventually found it. It was a big display but none of the familiar Playmobil boxes, all highly coloured and very cluttered box designs with the Playmobil name lost in them.
If you have a logo and colour scheme everyone recognises, why change it!