I propose “Mobil FunParks” as an advertising campaign. The national branches select a few big-ticket sets, say 1Ø (Ø5 ‘boy’ and Ø5 ‘girl’), probably best sellers that go to various events (from comic book conventions to gun shows). Parents can then bring their kids by the Playmobil booth, which is essentially a small FunPark, for a set amount of time (whether it’s 1Ø minutes or 1Ø hours). When the time is up, the kids receive a keychain klicky and the parents receive a pamphlet with more themes and more pics to see what’s available, national contact info, and even local stores.
Some flexibility on the sets brought out would be part of the program; Event-specific sets could be brought out for themed events (for example, a pirate heavy set selection for a pirate fair, a castle-heavy selection for a Renfair.)
