A product with the word 'wilt' in it doesn't suggest longevity. Why is it called this? Will we see rotopia and decaytopia in future? Because composting is not the same as recycling.
Wiltopia is something that mostly works for Germans. They had registered another name for it originally though: "Planimals", also a combo of "Planet" and "Animals".
As a side anecdote, Playmobil France was a bit in a panic when the Novelmore brand name was announced. Of course they read it in a bit of a French dialectic tongue and then it sounded nearly indistinguishable from "Nouvelle Mort". French for "new death".