Well spotted, Boris. When you said 'animated' I wondered if they were going to use pictures from the animated films, with fully articulated bodies, but luckily they haven't.
Digital pictures of parts have been used on 'Find Spare Parts' for quite a long time. It's not surprising, I suppose, that set contents pictures should also be done this way. I just hope they show as many parts as possible to the same scale, though I guess vehicles and buildings have also been shown at reduced scale for quite a while.