In the last few months I had the chance to buy several big sets for the first time in my life, but what I'm about to write about also applies for smaller sets. In big boxes is more obvious though.
I noticed that the boxes are oversized, all of them. The contents are always mixed up and running all over the place but if they were carefully accommodated inside boxes in the production line, boxes could be at least 40% smaller, I would say. This would represent better presentations, less broken parts and big savings for the company. So why Playmobil doesn't do it and stick with the idea that the bigger the box the better the set? Is that so?
One small example. How many clickies can you fit in a Special box? There is room for at least 2... even 3 sometimes. OK in this case it can be a strategic decision for tiny boxes are hard to spot in shops etc, but I guess you get my point.
Other example. The moon base set. That is the biggest box I have so far. But all the parts are rather small so why do we need an 80 cmts long box?
Another thing about packaging is what we read a lot in the forum. The "fisher price look". I think the changes made with the Bunny series and the Fairies were a great start. Now the agents and the futuristic theme also changes the shape of the boxes and the design of illustrations. But why not take that to the general production? the new images of the new pirate line is awesome IMO...why not take that as a start to spread all over?
Just one thing.... don't get rid of the classic blue!
So is it time for a change?
