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Brainstorming For Playmobil / Re: What's wrong with Playmobil? 2
« Last post by Rasputin on Today at 22:11:51 »Playmobil had a great shelf exposure when it came to brick snd mortar private family shops. The relationships with the store owners was rather odd, but they always , at least in the Bay Area, had plenty of visibility with opened sets to explore. Then most , if not all brick and mortar shops disappeared.
Playmobil trying to negotiate with Costco, wal-mart, toys r us and target never seemed to work for any length of time. Most of the time the rotation was so quick that many sets ended up on clearance
Brand recognition is a huge problem in the USA. Most people thought my convention layouts were LEGO . LEGO has a huge cult following with multi generational recognition. Playmobil ….only rich parents knew of it
Playmobil trying to negotiate with Costco, wal-mart, toys r us and target never seemed to work for any length of time. Most of the time the rotation was so quick that many sets ended up on clearance
Brand recognition is a huge problem in the USA. Most people thought my convention layouts were LEGO . LEGO has a huge cult following with multi generational recognition. Playmobil ….only rich parents knew of it